Website redesign & information architecture
Redesigning the static website and rearchitecting the information was as much about curating and storytelling as it was about simplifying the navigation and bringing dynamism through motion.
My logo and the color palette emulate the artists’ precise, monochromatic drawings.
I transformed a dense website into an immersive “scrollytelling” experience.
In my proposal, the artist’s captivating visual universe literally unfolds as the user scrolls offering an interactive, engaging and eye-catching experience.
