Website design & development

  • I designed and developed a 90s inspired website for the curator of an exhibition at M HKA Museum of Contemporary art in Antwerp, Belgium.

  • The fully responsive user interface I devised references the layout of an audioguide. The concept of the exhibition is distilled into bite- sized interactive elements with a playful navigation.

Visit the website

Technologies used: JavaScript, React js, HTML, CSS, Figma, Vercel

Case study

  • What was the main goal of the project? Which users needs did it solve? What were the business objectives?
    The main goal of this project was to create a website available to viewers at the museum or afar, that enhanced the visit of the exhibition. The objective was to bring visibility to curator Nathan Gotlib’s research and to act as a platform for his ongoing research project that invites artists to reinvent well-known Internet memes.

  • How did you approach the design challenge? What process did you follow?

    I started off like I always do: by listening and asking questions!

    The creative direction I received on the curator’s part was that the website had to emulate the early days of the World Wide Web, with a “retro” feel inspired by 90s forum and video game aesthetics.

    With its blue background, yellow-on-hover hyperlinks and old school typefaces, the design is a nod to early digital culture, when Internet access was still dial-up.

Case study

Early on, I knew I wanted the website to translate the concept through gamification. The pared-down, user-friendly interface I designed places the artworks front and center and encourages comparison between the different artistic interpretations of the memes.

Mapping the information, designing wire-frames and building a working prototype in order to get a feel for the product (which I could do thanks to my software development skills) were all crucial to my process.

  • What were your responsibilities in the project?
    I was responsible for all facets of the project from design and development all the way to delivery. A collaborative, iterative process! I presented my progress, asking for feedback multiple times along the way to ensure my product design aligned with the curator’s vision.

  • How do you look back on the project? How satisfied are you with the end result?
    With a smile! I’m proud of the end result and the whole experience was very gratifying. It was great to have the website actually be a part of the exhibition and to witness visitors interact with it. And, as you can see from his Instagram post, the curator of the exhibition was very satisfied too!